The Multifamily Real Estate Investor's Guide to Bakersfield's Unique Amenities

Marc A. Thurston
September 1, 2023
min read

Bakersfield, California, holds a charm that often goes overlooked in the hustle and bustle of bigger cities. Yet, as any local will tell you, this Central Valley gem boasts an array of unique amenities that make it a magnet for multifamily real estate investment. If you're a potential investor or just curious about Bakersfield's appeal, let's explore the local amenities that elevate its stature in the multifamily market.

1. Natural Beauty and Outdoor Recreation

Kern River Parkway: Winding its way through the city, the Kern River Parkway offers more than just a picturesque view. With bike trails, walking paths, and spots for fishing, it's a recreational haven in the heart of Bakersfield.

Hart Park: A sprawling 370 acres of greenery and water, Hart Park is a favorite among residents. It provides boating, picnicking, and even bird-watching opportunities, making it a huge draw for families.

2. Rich Cultural Scene

Bakersfield Museum of Art: This facility offers a rotation of contemporary and traditional exhibitions, making it a beacon for art enthusiasts.

Buck Owens' Crystal Palace: A blend of museum, music venue, and restaurant, it's an essential stop for country music fans and offers residents a taste of Bakersfield's rich musical heritage.

3. Educational Institutions

California State University, Bakersfield (CSUB): As a major educational institution, CSUB attracts students, faculty, and staff, all of whom require housing. Proximity to such an institution can be a major selling point for multifamily properties.

4. Thriving Local Cuisine

Bakersfield offers a culinary scene that's both diverse and rooted in tradition. From mouth-watering Basque cuisine at local eateries to fresh produce at farmers' markets, residents are never short of dining options. This thriving culinary culture enhances the living experience for locals.

5. Health and Wellness Facilities

Bakersfield is home to several hospitals and healthcare centers, including Mercy Hospitals and Adventist Health Bakersfield. These establishments not only provide essential services but also employment opportunities, leading to increased demand for nearby housing.

6. Sports and Entertainment

Mechanics Bank Arena: Hosting everything from concerts to sports events, this arena is a hub for entertainment in Bakersfield. Its presence ensures that residents have access to top-tier entertainment without having to venture out of the city.

7. Shopping and Retail Hubs

The Valley Plaza Mall: As the primary shopping destination in Bakersfield, the Valley Plaza Mall boasts a range of retail stores, dining options, and even entertainment facilities. Its presence adds a layer of convenience for residents.

8. Transportation and Connectivity

Bakersfield's strategic location means it's well-connected by roadways like Highway 99 and Interstate 5. Furthermore, Meadows Field Airport offers both domestic and limited international flights, ensuring residents and businesses remain connected.

9. Growing Job Market

While historically rooted in oil and agriculture, Bakersfield's job market is diversifying. With growth in sectors like healthcare, education, and logistics, there's a steady influx of professionals seeking quality housing.

10. Community Events and Festivals

Bakersfield hosts various events year-round, from the Kern County Fair to the Bakersfield Jazz Festival. Such events foster community spirit and ensure there's always something happening in the city.

Investor's Perspective: Leveraging Bakersfield's Amenities

For a multifamily real estate investor, understanding Bakersfield's unique amenities can be instrumental in making informed decisions:

  • Location Matters: Properties near these amenities, be it the university, Kern River Parkway, or major healthcare facilities, can command higher rents and see reduced vacancies.
  • Marketing Strategy: Highlighting proximity to these amenities in marketing materials can attract potential tenants who value such conveniences.
  • Future Developments: Stay updated on upcoming developments in Bakersfield. Whether it's a new shopping center, park, or transportation upgrade, such projects can influence property values and rental demands.

Conclusion: The Bakersfield Advantage

At its core, Bakersfield offers a blend of urban conveniences and natural beauty. Its unique amenities, ranging from cultural hubs to sprawling parks, make it an attractive destination for a diverse population. For multifamily real estate investors, this translates to a vibrant rental market where properties that leverage these amenities stand to reap significant rewards.

While the world of real estate investment is riddled with complexities, understanding what a city offers its residents can provide invaluable insights. In Bakersfield's case, it's a tapestry of experiences, waiting to be unraveled and appreciated.

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